Episode 31

Episode #31 Spam what? Email Deliverability Strategy with Karen Grill

Join me as I chat with the brilliant Karen Grill, a business coach with a knack for email deliverability. Karen shares her fascinating journey into this crucial area, highlighting how her clients' struggles with ever-evolving technology led her to focus on helping businesses navigate these challenges. With Google's significant changes to email systems last year, Karen provides insights on why staying informed and having experts to guide you through tech hurdles is essential. Together, we also explore the concept of work-life balance and discuss how to create a harmonious blend of business and personal life.

Listen in as Karen and I offer practical advice for troubleshooting email deliverability issues before reaching out for external help. We cover the importance of monitoring email metrics to spot potential problems, like declining open rates due to changes from providers like Google and Yahoo. Additionally, we touch on the unique challenges of emailing large corporations with strict spam filters and firewalls, sharing tips like simplifying email signatures to avoid triggering these barriers. Our conversation is packed with personal anecdotes and expert strategies to enhance your email deliverability and ensure your messages reach their intended recipients.

We also explore the art of email list management and deliverability, with Karen providing valuable tips on crafting subject lines that bypass spam filters and engage your audience. The discussion emphasizes the need for regular list cleaning, segmenting, and understanding sender reputation. Karen shares insights on managing both new and established domains, highlighting the importance of patience and strategic planning. Wrapping up, we underline the significance of having a skilled expert who can anticipate and address technology challenges, ensuring your systems function seamlessly and effectively.

Connect with Karen Grill on LinkedIn to master email deliverability, avoid the spam folder, and get your emails actually opened.

Next Episode All Episodes Previous Episode

About the Podcast

Show artwork for The Queen of Automation
The Queen of Automation
Technology is only good when it works.

Listen for free

About your hosts

Profile picture for Meghan Donnelly

Meghan Donnelly

She’s the owner and founder of The Digital Unicorns, a small digital operations agency that helps multi-6-figure businesses streamline and optimize their digital experience with automated systems and tools. She’s also the brains and the chaos behind The Queen of Automation. Meghan has over 15 years in the digital operations industry, with a ton of experience and geeky expertise to share. As a business owner with ADHD, automation changed her life, and she loves sharing techy tips and tricks with other entrepreneurs.
Profile picture for Kristen Strickler

Kristen Strickler

Kristen is the head of storytelling and a copy ninja who works behind the scenes at The Digital Unicorns and The Queen of Automation. She helps tame the chaos and bring Meghan’s story to life. She loves learning new tech tips and tricks from Meghan and then writing about them so others can learn, too. When she’s not writing, she’s chasing her two toddlers around.
Profile picture for Andrea Salazar

Andrea Salazar

Meet Andrea, our Social & Customer Engagement Ninja. She handles all our social and community management, collaborating with other brands to help boost our brand’s online presence. Her goal is to make our customers happy through smart communication and engagement strategies. When not at work, you’ll find her enjoying life as a mom of two, juggling career wins with family fun.